:root{
    --bg:#FBF7F5;
    --bg-alt:#F5EBE9;
    --paper:#FFFFFF;
    --red:#D42638;
    --red-dark:#A81C2C;
    --red-tint:#FBE4E4;
    --ink:#241E1D;
    --ink-soft:#786C69;
    --ink-faint:#A79B97;
    --border:#EADFDC;
    --gold:#C98A3E;
    --radius:18px;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family:'Vazirmatn', sans-serif;
    background:var(--bg);
    color:var(--ink);
    line-height:1.8;
    overflow-x:hidden;
  }
  img,svg{display:block; max-width:100%;}
  a{color:inherit; text-decoration:none;}
  ul{list-style:none;}

  .wrap{max-width:1180px; margin:0 auto; padding:0 28px;}

  @media (prefers-reduced-motion: reduce){
    *{animation-duration:0.01ms !important; animation-iteration-count:1 !important; transition-duration:0.01ms !important;}
  }

  /* ===== Focus visibility ===== */
  a:focus-visible, button:focus-visible{
    outline:3px solid var(--red);
    outline-offset:3px;
    border-radius:6px;
  }

  /* ===== Top bar / nav ===== */
  header.nav{
    position:sticky; top:0; z-index:50;
    background:rgba(251,247,245,0.86);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--border);
  }
  .nav-inner{
    display:flex; align-items:center; justify-content:space-between;
    padding:18px 28px; max-width:1180px; margin:0 auto;
  }
  .brand{display:flex; align-items:center; gap:10px; font-weight:800; font-size:1.35rem; color:var(--ink);}
  .brand .dot{
    width:11px; height:11px; border-radius:50%; background:var(--red);
    box-shadow:0 0 0 4px var(--red-tint);
  }
  .brand small{
    font-weight:500; font-size:0.72rem; color:var(--ink-faint);
    display:block; letter-spacing:0.5px;
  }
  nav.links{display:flex; gap:34px; font-size:0.95rem; font-weight:500; color:var(--ink-soft);}
  nav.links a{transition:color .2s;}
  nav.links a:hover{color:var(--red);}
  .nav-cta{
    background:var(--red); color:#fff; padding:10px 22px; border-radius:999px;
    font-weight:700; font-size:0.9rem; transition:background .2s, transform .2s;
  }
  .nav-cta:hover{background:var(--red-dark); transform:translateY(-1px);}
  @media (max-width:860px){ nav.links{display:none;} }

  /* ===== HERO ===== */
  .hero{
    position:relative;
    padding:96px 0 80px;
    overflow:hidden;
  }
  .hero-grid{
    display:grid; grid-template-columns:1.05fr 0.95fr; gap:40px; align-items:center;
  }
  @media (max-width:940px){ .hero-grid{grid-template-columns:1fr;} }

  .eyebrow{
    display:inline-flex; align-items:center; gap:8px;
    background:var(--red-tint); color:var(--red-dark);
    padding:7px 16px; border-radius:999px;
    font-size:0.82rem; font-weight:700; margin-bottom:22px;
  }
  .eyebrow::before{content:''; width:6px; height:6px; border-radius:50%; background:var(--red);}

  h1.hero-title{
    font-size:clamp(2.2rem, 4.6vw, 3.6rem);
    font-weight:900;
    line-height:1.28;
    letter-spacing:-0.5px;
    color:var(--ink);
    margin-bottom:22px;
  }
  h1.hero-title .accent{color:var(--red); position:relative; display:inline-block;}

  .hero-desc{
    font-size:1.08rem; color:var(--ink-soft); max-width:520px; margin-bottom:34px;
  }
  .hero-actions{display:flex; gap:14px; flex-wrap:wrap; margin-bottom:44px;}
  .btn-primary{
    background:var(--red); color:#fff; padding:15px 30px; border-radius:12px;
    font-weight:700; font-size:0.98rem; border:none; cursor:pointer;
    box-shadow:0 10px 24px -8px rgba(212,38,56,0.55);
    transition:transform .2s, box-shadow .2s, background .2s;
  }
  .btn-primary:hover{transform:translateY(-2px); box-shadow:0 14px 30px -8px rgba(212,38,56,0.65); background:var(--red-dark);}
  .btn-ghost{
    background:transparent; color:var(--ink); padding:15px 26px; border-radius:12px;
    font-weight:700; font-size:0.98rem; border:1.5px solid var(--border);
    transition:border-color .2s, background .2s;
  }
  .btn-ghost:hover{border-color:var(--red); background:var(--red-tint);}

  .hero-stats{display:flex; gap:36px; flex-wrap:wrap;}
  .hero-stats .stat b{display:block; font-size:1.5rem; font-weight:900; color:var(--ink);}
  .hero-stats .stat span{font-size:0.82rem; color:var(--ink-faint);}

  /* signature: article-insertion visual */
  .hero-visual{
    position:relative; aspect-ratio:1/1; max-width:460px; margin:0 auto;
  }
  .mock-card{
    position:absolute; inset:9% 9%;
    background:var(--paper); border:1px solid var(--border); border-radius:22px;
    box-shadow:0 34px 64px -30px rgba(36,30,29,0.38);
    padding:24px 24px 28px; display:flex; flex-direction:column;
  }
  .mock-topbar{display:flex; align-items:center; gap:6px; margin-bottom:20px;}
  .mock-dot{width:9px; height:9px; border-radius:50%; background:var(--border);}
  .mock-url{
    margin-inline-start:10px; font-size:0.68rem; font-weight:600; color:var(--ink-faint);
    background:var(--bg-alt); padding:4px 12px; border-radius:999px;
  }
  .mock-line{height:9px; border-radius:5px; background:var(--bg-alt); margin-bottom:11px;}
  .mock-line.w1{width:90%;}
  .mock-line.w2{width:97%;}
  .mock-line.w3{width:68%;}
  .mock-line.w4{width:84%;}
  .mock-highlight{
    font-size:0.85rem; color:var(--ink); line-height:1.95; margin:4px 0 14px;
    padding:12px 14px; background:var(--red-tint); border-radius:12px;
    border:1.5px dashed var(--red);
    width:460px !important;
    max-width:460px !important;
  }
  .mock-highlight .anchor{
    color:var(--red-dark); font-weight:800;
    text-decoration:underline; text-decoration-color:var(--red); text-underline-offset:4px;
  }
  .float-badge{
    position:absolute; display:flex; align-items:center; gap:7px;
    background:#fff; border:1px solid var(--border); border-radius:14px;
    padding:9px 14px; font-size:0.78rem; font-weight:700; color:var(--ink);
    box-shadow:0 16px 32px -16px rgba(36,30,29,0.32);
    animation:float 5.5s ease-in-out infinite;
  }
  .float-badge .fb-dot{width:8px; height:8px; border-radius:50%; background:var(--red); flex:none;}
  .badge-da{top:0%; right:-2%; animation-delay:0s;}
  .badge-nofollow{bottom:16%; left:-7%; animation-delay:1.3s;}
  .badge-traffic{top:48%; left:-10%; animation-delay:2.4s;}
  @keyframes float{ 0%,100%{ transform:translateY(0); } 50%{ transform:translateY(-10px); } }

  .rank-mini{
    position:absolute; bottom:-4%; right:0%; width:132px;
    background:var(--ink); border-radius:16px; padding:14px 16px; color:#fff;
    box-shadow:0 20px 40px -18px rgba(36,30,29,0.45);
  }
  .rank-mini svg{width:100%; height:36px; display:block;}
  .rank-mini span{font-size:0.66rem; color:#C9C0BE; display:block; margin-top:6px; line-height:1.5;}
  @media (max-width:500px){
    .float-badge{font-size:0.7rem; padding:7px 11px;}
    .rank-mini{width:112px;}
  }

  /* ===== SECTION shared ===== */
  section{padding:88px 0;}
  .section-head{max-width:640px; margin-bottom:56px;}
  .section-head.center{margin-left:auto; margin-right:auto; text-align:center;}
  .section-eyebrow{
    color:var(--red); font-weight:800; font-size:0.85rem; letter-spacing:0.3px; margin-bottom:12px;
    display:flex; align-items:center; gap:8px;
  }
  .section-eyebrow.center{justify-content:center;}
  .section-eyebrow::before{content:''; width:22px; height:2px; background:var(--red); display:inline-block;}
  h2.section-title{
    font-size:clamp(1.6rem, 3vw, 2.3rem); font-weight:900; color:var(--ink); margin-bottom:14px; line-height:1.4;
  }
  .section-sub{color:var(--ink-soft); font-size:1.02rem;}

  /* ===== SERVICES (section 2) ===== */
  .services{background:var(--bg-alt); border-top:1px solid var(--border); border-bottom:1px solid var(--border);}
  .service-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:22px;}
  @media (max-width:980px){ .service-grid{grid-template-columns:repeat(2,1fr);} }
  @media (max-width:600px){ .service-grid{grid-template-columns:1fr;} }
  .service-card{
    background:var(--paper); border:1px solid var(--border); border-radius:var(--radius);
    padding:30px 24px; transition:transform .25s, box-shadow .25s, border-color .25s;
  }
  .service-card:hover{transform:translateY(-6px); box-shadow:0 20px 40px -20px rgba(36,30,29,0.25); border-color:var(--red);}
  .service-icon{
    width:52px; height:52px; border-radius:14px; background:var(--red-tint);
    display:flex; align-items:center; justify-content:center; margin-bottom:20px;
  }
  .service-icon svg{width:26px; height:26px; stroke:var(--red); fill:none; stroke-width:1.8;}
  .service-card h3{font-size:1.08rem; font-weight:800; margin-bottom:10px;}
  .service-card p{font-size:0.92rem; color:var(--ink-soft);}
  .service-tag{
    display:inline-block; margin-top:16px; font-size:0.78rem; font-weight:700; color:var(--red-dark);
    background:var(--red-tint); padding:4px 10px; border-radius:8px;
  }

  /* ===== WHY US (section 3) ===== */
  .why-grid{display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:center;}
  @media (max-width:900px){ .why-grid{grid-template-columns:1fr;} }
  .why-list{display:flex; flex-direction:column; gap:22px;}
  .why-item{display:flex; gap:16px; align-items:flex-start;}
  .why-check{
    flex:none; width:34px; height:34px; border-radius:10px; background:var(--red);
    display:flex; align-items:center; justify-content:center; margin-top:2px;
  }
  .why-check svg{width:17px; height:17px; stroke:#fff; fill:none; stroke-width:2.6;}
  .why-item h4{font-size:1.03rem; font-weight:800; margin-bottom:5px;}
  .why-item p{font-size:0.92rem; color:var(--ink-soft);}

  .stat-panel{
    background:var(--ink); border-radius:24px; padding:44px 34px; color:#fff;
    display:grid; grid-template-columns:1fr 1fr; gap:30px 20px;
    position:relative; overflow:hidden;
  }
  .stat-panel::before{
    content:''; position:absolute; inset:0;
    background:radial-gradient(circle at 85% 15%, rgba(212,38,56,0.35), transparent 55%);
  }
  .stat-panel .stat{position:relative; z-index:1;}
  .stat-panel .stat b{display:block; font-size:2.1rem; font-weight:900; color:#fff;}
  .stat-panel .stat b .u{color:var(--red); font-size:1.2rem;}
  .stat-panel .stat span{font-size:0.85rem; color:#C9C0BE;}

  /* ===== PROCESS (section 4) ===== */
  .process{background:var(--bg-alt); border-top:1px solid var(--border); border-bottom:1px solid var(--border);}
  .process-row{
    display:grid; grid-template-columns:repeat(4,1fr); gap:0; position:relative;
  }
  @media (max-width:900px){ .process-row{grid-template-columns:1fr; gap:26px;} }
  .process-row::before{
    content:''; position:absolute; top:26px; right:12.5%; left:12.5%; height:2px;
    background:repeating-linear-gradient(to left, var(--border) 0 8px, transparent 8px 16px);
  }
  @media (max-width:900px){ .process-row::before{display:none;} }
  .step{position:relative; padding:0 18px; text-align:center;}
  @media (max-width:900px){ .step{text-align:right; padding:0; display:flex; gap:18px; align-items:flex-start;} }
  .step-num{
    width:54px; height:54px; border-radius:50%; background:var(--paper); border:2px solid var(--red);
    color:var(--red); font-weight:900; font-size:1.15rem; display:flex; align-items:center; justify-content:center;
    margin:0 auto 20px; position:relative; z-index:1; flex:none;
  }
  .step h4{font-size:1rem; font-weight:800; margin-bottom:8px;}
  .step p{font-size:0.88rem; color:var(--ink-soft);}

  /* ===== PRICING (section 5) ===== */
  .pricing-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:22px;}
  @media (max-width:960px){ .pricing-grid{grid-template-columns:1fr; max-width:420px; margin:0 auto;} }
  .price-card{
    background:var(--paper); border:1px solid var(--border); border-radius:22px;
    padding:36px 28px; display:flex; flex-direction:column;
    transition:transform .25s, box-shadow .25s;
  }
  .price-card:hover{transform:translateY(-6px); box-shadow:0 22px 44px -22px rgba(36,30,29,0.28);}
  .price-card.featured{
    background:var(--ink); color:#fff; border-color:var(--ink); position:relative;
  }
  .price-badge{
    position:absolute; top:-14px; right:28px; background:var(--red); color:#fff;
    font-size:0.75rem; font-weight:800; padding:6px 14px; border-radius:999px;
  }
  .price-plan{font-size:0.85rem; font-weight:700; color:var(--red); margin-bottom:10px;}
  .price-card.featured .price-plan{color:#FF8A94;}
  .price-value{font-size:2rem; font-weight:900; margin-bottom:6px;}
  .price-value span{font-size:0.95rem; font-weight:600; color:var(--ink-faint);}
  .price-card.featured .price-value span{color:#C9C0BE;}
  .price-desc{font-size:0.85rem; color:var(--ink-soft); margin-bottom:24px;}
  .price-card.featured .price-desc{color:#C9C0BE;}
  .price-feats{display:flex; flex-direction:column; gap:12px; margin-bottom:28px; flex:1;}
  .price-feats li{display:flex; gap:10px; align-items:flex-start; font-size:0.9rem;}
  .price-feats svg{width:16px; height:16px; stroke:var(--red); flex:none; margin-top:4px; fill:none; stroke-width:2.4;}
  .price-card.featured .price-feats svg{stroke:#FF8A94;}
  .price-btn{
    text-align:center; padding:13px; border-radius:11px; font-weight:800; font-size:0.92rem;
    background:var(--red-tint); color:var(--red-dark); transition:background .2s;
  }
  .price-btn:hover{background:var(--red); color:#fff;}
  .price-card.featured .price-btn{background:var(--red); color:#fff;}
  .price-card.featured .price-btn:hover{background:var(--red-dark);}

  /* ===== FINAL CTA ===== */
  .cta-band{
    background:linear-gradient(135deg, var(--red) 0%, var(--red-dark) 100%);
    border-radius:28px; padding:56px 40px; text-align:center; color:#fff;
    margin-top:70px; position:relative; overflow:hidden;
  }
  .cta-band h3{font-size:clamp(1.4rem,2.6vw,2rem); font-weight:900; margin-bottom:14px;}
  .cta-band p{opacity:0.92; margin-bottom:28px; font-size:1rem;}
  .cta-band .btn-primary{background:#fff; color:var(--red-dark); box-shadow:none;}
  .cta-band .btn-primary:hover{background:#F7ECEC;}

  /* ===== FOOTER ===== */
  footer{padding:56px 0 30px; border-top:1px solid var(--border);}
  .footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:36px; margin-bottom:40px;}
  @media (max-width:800px){ .footer-grid{grid-template-columns:1fr 1fr;} }
  .footer-grid h5{font-size:0.9rem; font-weight:800; margin-bottom:16px;}
  .footer-grid ul{display:flex; flex-direction:column; gap:10px;}
  .footer-grid a, .footer-grid p{font-size:0.87rem; color:var(--ink-soft);}
  .footer-grid a:hover{color:var(--red);}
  .footer-bottom{
    display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:12px;
    padding-top:24px; border-top:1px solid var(--border); font-size:0.8rem; color:var(--ink-faint);
  }

  .reveal{opacity:0; transform:translateY(18px); transition:opacity .7s ease, transform .7s ease;}
  .reveal.in{opacity:1; transform:translateY(0);}

  /* ===== Active nav link ===== */
  .active-link{color:var(--red) !important; font-weight:800;}

  /* ===== PAGE HERO (about / contact banner) ===== */
  .page-hero{
    padding:70px 0 60px; text-align:center;
    background:var(--bg-alt); border-bottom:1px solid var(--border);
  }
  .page-hero .section-eyebrow{justify-content:center;}
  .page-hero h1{
    font-size:clamp(1.9rem, 4vw, 2.7rem); font-weight:900; color:var(--ink); margin-bottom:14px;
  }
  .page-hero p{color:var(--ink-soft); max-width:560px; margin:0 auto; font-size:1.02rem;}

  /* ===== ABOUT PAGE ===== */
  .about-grid{display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:center;}
  @media (max-width:900px){ .about-grid{grid-template-columns:1fr;} }
  .about-grid p{color:var(--ink-soft); margin-bottom:16px; font-size:1rem;}
  .about-figure{
    background:var(--ink); border-radius:24px; padding:40px 30px; color:#fff;
    position:relative; overflow:hidden;
  }
  .about-figure::before{
    content:''; position:absolute; inset:0;
    background:radial-gradient(circle at 15% 85%, rgba(212,38,56,0.35), transparent 55%);
  }
  .about-figure ul{position:relative; z-index:1; display:flex; flex-direction:column; gap:20px;}
  .about-figure li{display:flex; justify-content:space-between; align-items:center; border-bottom:1px solid rgba(255,255,255,0.12); padding-bottom:16px;}
  .about-figure li:last-child{border-bottom:none; padding-bottom:0;}
  .about-figure b{font-size:1.6rem; font-weight:900;}
  .about-figure span{font-size:0.82rem; color:#C9C0BE;}

  .values-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:56px;}
  @media (max-width:900px){ .values-grid{grid-template-columns:1fr 1fr;} }
  @media (max-width:600px){ .values-grid{grid-template-columns:1fr;} }
  .value-card{
    background:var(--paper); border:1px solid var(--border); border-radius:var(--radius);
    padding:28px 22px;
  }
  .value-card .service-icon{margin-bottom:18px;}
  .value-card h3{font-size:1.02rem; font-weight:800; margin-bottom:8px;}
  .value-card p{font-size:0.9rem; color:var(--ink-soft);}

  /* ===== CONTACT PAGE ===== */
  .contact-grid{display:grid; grid-template-columns:1.2fr 0.8fr; gap:40px; align-items:start;}
  @media (max-width:900px){ .contact-grid{grid-template-columns:1fr;} }

  .contact-form{
    background:var(--paper); border:1px solid var(--border); border-radius:var(--radius);
    padding:34px 30px; display:flex; flex-direction:column; gap:18px;
  }
  .form-row{display:grid; grid-template-columns:1fr 1fr; gap:16px;}
  @media (max-width:560px){ .form-row{grid-template-columns:1fr;} }
  .field label{display:block; font-size:0.85rem; font-weight:700; margin-bottom:8px; color:var(--ink);}
  .field input, .field textarea{
    width:100%; border:1.5px solid var(--border); border-radius:11px; padding:12px 14px;
    font-family:'Vazirmatn', sans-serif; font-size:0.92rem; color:var(--ink); background:var(--bg);
    transition:border-color .2s;
  }
  .field input:focus, .field textarea:focus{outline:none; border-color:var(--red);}
  .field textarea{resize:vertical; min-height:130px;}
  .contact-form .btn-primary{align-self:flex-start; border:none; cursor:pointer;}

  .contact-info{display:flex; flex-direction:column; gap:18px;}
  .info-card{
    background:var(--paper); border:1px solid var(--border); border-radius:var(--radius);
    padding:24px; display:flex; gap:14px; align-items:flex-start;
  }
  .info-card .service-icon{margin-bottom:0; flex:none;}
  .info-card h4{font-size:0.95rem; font-weight:800; margin-bottom:4px;}
  .info-card p, .info-card a{font-size:0.87rem; color:var(--ink-soft);}
  .info-card a:hover{color:var(--red);}

  .alert{
    border-radius:14px; padding:16px 20px; margin-bottom:24px; font-size:0.9rem; font-weight:600;
  }
  .alert-success{background:#E7F6EC; color:#1E7A3C; border:1px solid #BFE8CB;}
  .alert-error{background:var(--red-tint); color:var(--red-dark); border:1px solid #F3C6C9;}